Managing the Travel Business Diploma

Unit 1 – Managerial Skills

• The Supervisory Role
• Communicating Effectively
• Planning for Performance
• Managing Performance
• Motivation, De-Motivation, and Inspiration
• Leading the Team

Unit 2 – Negotiation Skills

• When and What to Negotiate
• Elements of Negotiation
• Requests for Information, Quotation, and Proposal

Unit 3 – Special-Interest Travel & Tour Production

• Special-Interest Tours
• Eco-Tours
• Inclusive-Tour Production for Special-Interest Groups
• Tour Negotiation: Air, Land, and Water Components
• Sales “Terms & Conditions” Explained
• Travel Safety

Unit 4 – Corporate Event and Meeting Management

• The Event and Meeting Customer
• Basic Event or Meeting Components
• The Workflow of Planning an Event or Meeting

Unit 5 – Agency Financial Management and Accounting

• Finance and Business Planning at a Travel Agency
• Bookkeeping and Financial Administration
• Business Planning, Budgeting, and Financial Reporting
• Financial Analysis, Management, and Assessment
• Reporting and Remitting Agency Sales

Unit 6 – Marketing Travel

• Marketing in Travel
• Marketing Principles, Practices, and Processes
• Marketing Management and the Marketing Plan
• Market and Marketing Research
• Marketing Research and Analysis
• Customer and Client Focus, Branding, and Competitive Advantage
• The Marketing Mix
• Marketing in the Digital Age

Unit 7 – Technology in the Travel Industry: Digital Business Development Tools

• Website Design and Effectiveness for the Travel Business
• Creating a Social Media Strategy