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Digital Marketing Course

Digital marketing has quickly emerged as one of the fastest ways for reaching and engaging with your target audiences across the globe. From social media marketing and search engine optimisation (SEO) to email campaigns and pay-per-click advertising, digital marketing uses the power of the internet to connect businesses with their audiences. The essence of digital marketing lies in its ability to not only enhance brand visibility but also to facilitate meaningful interactions with consumers.

At its core, digital marketing revolves around the strategic use of online platforms to create a seamless customer journey. From content creation to performance analysis, digital marketers orchestrate a symphony of online activities to capture attention, drive conversions, and build brand loyalty. In essence, digital marketing is not merely a promotional tool; it’s a holistic approach that integrates creativity, technology, and strategy to navigate the complexities of the digital landscape and deliver compelling, personalized experiences to the ever-connected online audience.

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    Recognitions

    WingsWay Training Institute, a globally recognised and trusted Authorised Training Centre, ensures you receive top-quality education and recognition for your efforts. Our commitment to delivering exceptional private education in Dubai has earned us the endorsement of the Knowledge and Human Development Authority (KHDA) and ISO 9001:2015 certification from the International Accreditation Forum (IAF).

    Furthermore, WingsWay Training Institute proudly received the title of ‘Best Training Institute’ twice and the ‘Outstanding Organisation Award’. Our services and training quality have not only been recognised by students in over 80 countries but also by top international organisations.

    Course Content

    LEVEL 1

    Unit 1 – Website Development Branding

    • Website
    • Content marketing

    Unit 2 – Social Media Marketing

    • Introduction to Social Media Marketing
    • Social Media Advertisements
    • Meta Marketing
    • Setting Up Facebook Business Pages, Groups, and Shops
    • Using Social Media Live Effectively
    • Instagram Account for Business
    • Twitter Marketing
    • SnapChat Marketing
    • TikTok Marketing
    • Effective Use of Hashtags on TikTok
    • Social Media Marketing Tools
    • Social Media Automation Tools

    Unit 3 – Social Media Optimisation

    • Optimising strategies for Meta, Twitter, YouTube, LinkedIn, TikTok, and Pinterest

    Unit 4 – Introduction to SEO & Google

    • Introduction to SEO
    • SEO ranking in different search engines
    • Introduction to Google
    • Understanding Google algorithm, rules, and features

    LEVEL 2 –

    Unit 1 – Google

    • Google Adwords
    • Google search console

    Unit 2 – Search Engine Optimisation (SEO)

    • On-page and off-page SEO
    • Local and international SEO
    • How to rank using SEO

    Unit 3 – Website Optimisation

    • Improve content performance, engagement, traffic
    • Mobile optimisation
    • Content performance analysis
    • CRO

    Unit 4 – Content Marketing

    • Understanding target audience
    • Email marketing
    • Blogging and copywriting
    • Affiliate marketing
    • Podcasting
    • Quora

    Course Duration

    • 25-30 hours

    Entry Qualification

    • No qualifications necessary 

    Learning Outcomes

    • Get a solid foundation in all aspects of digital marketing.
    • Learn how to identify who you should be marketing to, what your marketing message should be.
    • Understand target buyers based on the unique data that they share in their public profiles.
    • Develop email marketing skills and ensure your email messages are one of the few that actually get opened.
    • Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your brand.
    • Master SEO

    Key Topics

    • Social media marketing
    • Website optimisation
    • Search Engine Optimization (SEO)
    • Google Search Console
    • Content marketing

    Learner’s Profile

    This course is suitable for:

    • Aspiring digital marketers
    • Small business owners
    • Marketing professionals
    • Students and graduates
    • Sales professionals
    • IT professionals

    Career Opportunities

    • Digital Marketing Specialist
    • SEO Specialist
    • Social Media Manager
    • Content Marketer
    • Email Marketing Specialist
    • PPC Manager
    • Web Analytics Expert
    • Affiliate Marketing Manager
    • Content Creator/Blogger
    • Digital Marketing Consultant

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