Course Summary
This advanced-level training is designed for sales and business development professionals with 2+ years of experience who are looking to refine their sales skills, adopt high-impact sales strategies, and consistently achieve targets in competitive markets.
The Elite Sales Performance Workshop emphasises on real-world application, advanced sales methodologies, customer psychology, negotiation tactics, and account growth strategies. Learners will engage in interactive role plays, case studies, and live practice sessions to ensure mastery of all concepts.
Why WingsWay?
WingsWay, a globally recognised and trusted Authorised Training Centre, ensures you receive top-quality training and recognition for your efforts. Our commitment to delivering exceptional private education in Dubai has earned us the approval from the Knowledge and Human Development Authority (KHDA), an accreditation from CPD (UK) Standard’s Office, and an ISO 9001:2015 certification from the International Accreditation Forum (IAF).
Furthermore, WingsWay Training Institute proudly received the title of ‘Best Training Institute’ twice and the ‘Outstanding Organisation Award’. Our services and training quality have not only been recognised by students in 85+ nationalities but also by top international organisations.
Training Methodology
- Role Plays & Simulations (real client scenarios)
- Case Studies & Group Work (industry-based challenges)
- Hands-on Digital Tools Practice (CRM, LinkedIn Sales Navigator, analytics dashboards)
- Individual Sales Growth Plan (personalised roadmap for each participant)
Learning Outcomes
By the end of this sales workshop, learners will be able to:
- Apply advanced sales strategies to increase conversion rates and deal size.
- Master the art of consultative and value-based selling.
- Enhance negotiation and objection-handling skills to close complex deals.
- Use sales analytics and digital tools for pipeline management and forecasting.
- Develop long-term strategic account management skills.
- Strengthen personal influence, communication, and executive presence in sales.
Course Enquiry
Learner’s Profile
This Sales Performance Workshop is ideal for:
- Sales Executives & Representatives – looking to strengthen their consultative selling and closing skills.
- Business Development Professionals – aiming to enhance prospecting and client acquisition strategies.
- Account Managers / Key Account Executives – who manage long-term client relationships and need to drive upselling and cross-selling.
- Customer Service & Frontline Staff – who frequently interact with clients and influence purchasing decisions.
- Sales Managers & Team Leaders – seeking to improve coaching and performance management of their teams.
- Entrepreneurs & Business Owners – interested in building strong sales pipelines and expanding market reach.
- Any professional in a client-facing role – who wants to develop persuasive communication and negotiation skills.
Entry Qualifications
At least 2 years of experience in Sales.
Course Duration
2 days
Course Content
Module 1 – Advanced Sales Fundamentals & Mindset
- Shifting from “selling” to consultative, value-driven partnerships
- Understanding buyer psychology & decision-making frameworks
- Advanced sales funnel & pipeline optimisation
- KPIs & analytics for modern sales professionals
Activities:
- Case study: Analyse a failed vs. successful sales pitch
- Role play: Delivering a compelling 2-minute value pitch
- Workshop: Designing your personal sales growth plan
Module 2 – Strategic Prospecting & Relationship Building
- Targeting high-value clients and qualifying prospects
- Leveraging LinkedIn & digital tools for prospecting
- Storytelling in sales: Creating emotional connections
- Building trust and credibility with C-level stakeholders
- Activities: Live LinkedIn profile audit & optimisation workshop
- Role play: Initial client discovery call
- Group exercise: Crafting a client-centric sales story
Module 3 – Negotiation & Objection Handling Mastery
- Frameworks for high-stakes negotiation (Win-Win, BATNA, Anchoring)
- Handling objections with confidence (price, timing, competitors, trust)
- Cross-cultural communication in negotiations
- Closing techniques for complex deals
- Activities: Negotiation simulation: Buyer vs. Seller role play
- Objection handling drill: Rapid-fire objection responses
- Group challenge: Closing a “difficult” deal under time pressure
Module 4: Strategic Account Growth & Sales Leadership
- From “transactional” to strategic account management
- Identifying cross-selling & upselling opportunities
- Leveraging CRM & sales analytics for account growth
- Leadership skills for sales professionals: influence, resilience, and growth mindset
Activities:
- Case study: Building a long-term strategic account plan
- Role play: Upselling a new service to an existing client
- Workshop: Designing a 90-day personal sales action plan
Bring this Course In-House!
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