Blue Ocean Strategy
Course Description
The Blue Ocean Strategy is an innovative way of thinking and approaching a saturated market and making your space in it. How do you do that? This training course will teach you exactly that. The Blue Ocean Strategy training will equip you with the essential tools and strategies to identify untapped market spaces, known as blue oceans. By understanding the principles of the blue ocean theory, learn how to create new market spaces, go beyond competition, and build sustainable businesses.
Immerse yourself in Blue Ocean Strategy concepts, tools, and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. Through this Blue Ocean Strategy certification, learn important insights on how these concepts complement and go beyond traditional approaches to business strategy.
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Recognitions
WingsWay Training Institute, a globally recognised and trusted Authorised Training Centre, ensures you receive top-quality education and recognition for your efforts. Our commitment to delivering exceptional private education has earned us the endorsement of the Knowledge and Human Development Authority (KHDA) and ISO 9001:2015 certification from the International Accreditation Forum (IAF).
Furthermore, WingsWay Training Institute proudly received the title of ‘Best Training Institute’ twice and the ‘Outstanding Organisation Award’. Our services and training quality have not only been recognised by students in over 80 countries but also by top international organisations.
Course Outline
Learning Outcomes
- Define blue ocean theory and its key principles.
- Identify the characteristics of blue ocean and red ocean.
- Learn how to create value curve maps and strategic canvases.
- Develop a blue ocean business model
- Apply blue ocean thinking to innovation and problem-solving.
- Formulate an innovative Blue Ocean Strategy to make existing competition irrelevant and create new market spaces.
Learning Mode
- In-person
- Virtual
Course Duration
- 4 Days
Course Language
- English
Who Should Attend?
- CXO’s
- Entrepreneurs and startup owners
- Innovation managers
- Strategic planners
- Product Managers
- Consultants
- Salespeople
- Marketing professionals
Learning Objective
- Learn about the blue ocean strategy
- The ability to create value curve maps and strategic canvases
- Differentiate between blue ocean strategy and red ocean strategy
- Develop a blue ocean business model
- Practical tools and techniques for applying blue ocean thinking
Career Opportunities
- Business consultant
- Product Manager
- Business Strategist
- Business Development Manager
- Policy Advisor
- Marketing strategist
- Corporate Trainer
Bring this Course In-House!
Upskill & Drive Results
Flexible
Cost Effective
Customized Content
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