Date: 26 September, Saturday
Time: 14:00 to 17:00 Hours
Venue: WingsWay Training Institute, Al Mamzar
Beyond the Booking: Smart Upselling & Cross-Selling in Travel & Tourism
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Thank you for your interest. Registration for this session has closed as we have reached maximum capacity. However, we host such sessions every month. Please drop us an email at information@wingsway.org for more information.
Session Overview
This 3-hour Capability Development Session helps travel and tourism professionals increase booking value through smart, ethical, customer-focused upselling and cross-selling.
In today’s competitive travel market, customers compare prices online, ask for discounts, delay decisions, or request added benefits before seeing a package’s full value. Travel professionals need to move beyond transactional selling and become trusted advisors — recommending the right upgrades, add-ons and enhancements based on customer needs.
The session runs in two focused learning segments, with a structured Speed Networking break in between for DTTAG members to connect, introduce their services and explore collaboration within the travel trade community.
DTTAG (Dubai Travel & Tour Agents Group) is delighted to present this practical Capability Development Session for Dubai’s travel professionals, powered by WingsWay Training Institute.
As a valued DTTAG member, you’re exclusively invited to this monthly capability development initiative — a sponsored session designed to build practical skills, commercial confidence and industry-relevant knowledge for today’s travel landscape.
Presented by DTTAG and powered by WingsWay Training Institute, this initiative reflects our shared commitment to empowering members and raising the standard of service, sales and customer advisory across Dubai’s travel industry.
As part of the DTTAG community, you gain access to learning and networking opportunities that keep you competitive, strengthen business relationships and help you deliver better customer experiences.
Learning Objective
The travel and tourism sector is operating in a highly competitive environment where customers are more informed, price-sensitive and digitally empowered than ever before. Travel professionals are increasingly expected to explain value, recommend relevant options, protect margins and guide customers confidently without sounding pushy or overly sales-driven.
This session can enable travel professionals with a practical approach to smart upselling and cross-selling in travel and tourism. It focuses on helping participants identify customer needs, position add-ons as value, recommend upgrades ethically and handle objections with confidence.
Participants will learn how to transform basic travel enquiries into better-value bookings by recommending suitable options such as airport transfers, travel insurance, flexible fares, room upgrades, tours, visa support, premium assistance and other experience-enhancing services.
Session Flow
Learning Outcomes
- Understand the difference between upselling and cross-selling in travel and tourism.
- Identify customer needs before recommending add-ons, upgrades or enhancements.
- Position additional products and services as value, not extra cost.
- Recommend travel insurance, transfers, excursions, upgrades, flexible fares and premium options more confidently.
- Use customer profile, trip purpose, budget, family needs and travel concerns to personalise recommendations.
- Handle objections such as “It is too expensive,” “I do not need it,” “I will decide later,” or “I can book this online.”
- Avoid pushy selling by using ethical, customer-focused advisory language.
- Improve booking value while protecting customer trust and satisfaction.
- Apply practical scripts for recommending travel enhancements professionally.
- Build stronger professional connections through the DTTAG Speed Networking segment.
Who Should Attend?
This session is designed for professionals operating in customer-facing and revenue-support roles within the travel and tourism ecosystem, including:
- Travel Consultants – Professionals handling customer enquiries, quotations, package recommendations and booking decisions.
- Reservations & Ticketing Teams – Teams managing fare rules, availability, booking systems, seat options and confirmations.
- Customer Service Teams – Teams managing customer queries, changes, complaints, service recovery and post-booking communication.
- Sales Teams – Teams responsible for package conversions, customer follow-ups, deal closures and booking value.
- Operations Coordinators – Professionals coordinating transfers, suppliers, documentation, inclusions and service delivery.
- Tour Package Teams – Professionals designing, customising and presenting holiday packages, tours and add-on options.
- Managers & Owners – Leaders who want to strengthen revenue performance, customer experience and team advisory capability.
Why You Should Attend
Your participation will be rewarded with:
- Certificate issued by WingsWay Training Institute:
- IATA (Authorised Training Center)
- KHDA (Approved Education Institute)
Don’t miss this exclusive benefit of your DTTAG membership! Register now to secure your spot and invest in your professional growth.
We look forward to welcoming you and contributing to your success within the vibrant Dubai travel and tourism community.
WingsWay Training Institute – Empowering Excellence in Travel & Tourism, in proud partnership with DTTAG.