Job Title: Performance Marketing Manager
Location: Dubai
Job Type: Full-Time
About Us
WingsWay Training Institute is a dynamic and fast-growing organization committed to delivering top-tier training programs and skill development opportunities. We are looking for an experienced Performance Marketing Manager to drive high-quality lead generation through strategic paid media campaigns across Meta Ads, Google Ads, TikTok Ads, and other PPC platforms.
If you have a passion for data-driven marketing, optimizing ad performance, and contributing to a high-performing sales pipeline, we’d love to hear from you!
Key Responsibilities:
- Develop, manage, and optimize PPC campaigns across multiple platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, and other PPC channels.
- Design and implement strategies to drive high-quality leads while optimizing campaign performance through A/B testing, audience segmentation, and budget management.
- Collaborate with the sales team to ensure lead quality, effective lead nurturing, and maximum conversion rates.
- Monitor, track, and analyze campaign performance metrics such as CPL (Cost Per Lead), ROI (Return on Investment), CTR (Click-Through Rate), and conversion rates using tools like Google Analytics and Ads Managers.
- Work closely with the creative team to develop engaging ad creatives, compelling copy, and high-converting landing pages.
- Stay ahead of the latest digital marketing trends, tools, and strategies to continuously improve campaign performance and explore new opportunities.
- Integrate SEO strategies to enhance organic traffic and complement paid media efforts.
- Optimize landing pages and marketing content to improve user experience and conversion rates.
Key Requirements:
- 4+ years of experience in PPC campaign management across Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.
- Strong expertise in Google Ads, Meta Ads Manager, and Google Analytics.
- Proven track record of successful lead generation and campaign optimization.
- Analytical mindset with a data-driven approach to decision-making.
- Ability to manage multiple campaigns efficiently and optimize performance in a fast-paced environment.
- Solid understanding of SEO strategies, including on-page SEO and technical SEO, to improve organic search rankings.
- Strong research skills to stay updated on emerging trends, new advertising tools, and digital marketing innovations.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
Benefits:
- Competitive salary with performance-based incentives.
- Health insurance and other employee benefits.
- Opportunities for career growth and skill development in a dynamic environment.
- Work in a collaborative and innovative team focused on driving results.
If you’re passionate about performance marketing, lead generation, and driving business growth, apply now and be part of our growing team!
Fill the form below to apply!